Category Archives: Designing Principle

Designing Principle: Show us what you’ve got!

Designing Principles can come instantly, along with the initial idea. But often they are hard-won. If they come at all.

I considered trying to come up with a designing principle for one of the two premises we developed last week, but… I’ve got nothing.  The only made-up designing principle I can offer you is this… Continue reading

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Designing Principle: Examples from the Masters

The designing principle, more or less, is the collection of creative things you do to present and tell your story.

In no particular order, here are some examples of how the masters have done it: Continue reading

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Designing Principle: What is it?

This tool is really an opportunity.  It’s a prompt to get you thinking about your story and about how you might tell your story in an original way.

WHAT IS IT? Continue reading

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