Designing Principles can come instantly, along with the initial idea. But often they are hard-won. If they come at all.
I considered trying to come up with a designing principle for one of the two premises we developed last week, but… I’ve got nothing. The only made-up designing principle I can offer you is this… Continue reading
The designing principle, more or less, is the collection of creative things you do to present and tell your story.
In no particular order, here are some examples of how the masters have done it: Continue reading
This tool is really an opportunity. It’s a prompt to get you thinking about your story and about how you might tell your story in an original way.
WHAT IS IT? Continue reading